Tips For Getting Your Home Sold In The Winter

So you've decided to list your home this winter. Perhaps you've had a job change, need to relocate out of the area, or have financial or family reasons for moving. No matter what is driving the move, you may be concerned about selling at this time of year. But just because you missed the boat on the spring selling season doesn't mean you can't get your home sold quickly, and for a profit. A few tips can help get it moving.

Take photos early... or late
If you can take photos before the trees become barren and the grass goes dormant, do so! The last thing you want is for your home to look blah and depressing in photos. If you can capture a snowy day (with perfectly scraped walkways, of course), that works, too. It never hurts to have your home looking like a winter wonderland.

Go easy on the holiday décor
"Deck the halls, but don't go overboard," said HGTV. "Homes often look their best during the holidays, but sellers should be careful not to overdo it on the decor. Adornments that are too large or too many can crowd your home and distract buyers. Also, avoid offending buyers by opting for general fall and winter decorations rather than items with religious themes."

Always mind your curb appeal
Just because it's winter doesn't mean you can let things slide out front. Potential buyers won't give you a pass on chipping paint, a fence that needs repair, or a front door that's seen better days just because it's frigid outside.

Safety matters
Shoveling the walk from the street to your home is necessary to make it reachable, make it inviting, and also make it safe. The last thing you want is a slip and fall that could result in an injury, and a lawsuit. "Continually shovel a path through the snow, especially if snowflakes are still falling," said the balance. "Footprints on freshly fallen snow will turn to ice if the temperature is low enough, so scrape the walk. Sprinkle a layer of sand over the sidewalk and steps to ensure your buyers' stable footing. Remember to open a path from the street to the sidewalk so visitors aren't forced to crawl over snowdrifts."

Get a good indoor mat
Perhaps you never use a mat for indoors or yours is grubby or tattered from 10 straight years of winter wear. This one super easy move may not be noticed by visitors - but it sure will if it's missing or not in good shape. Little things like a $10 mat can give buyers the impression that your whole house is well cared for, or just the opposite.

Clear the front door clutter
If you live in a climate where there is likely to be snow or rain, there are a few more steps you'll probably have to take in order to keep your house looking great inside. How does your coat closet look? If it's stuffed with jackets, scarves, boots, and gloves, relocating some to make room for potential buyers to put their stuff away while touring your home is a good idea - plus, a tidy coat closet gives the impression that there is plenty of storage space in the home. It goes without saying that winter wear and shoes that tend to stack up in the entry should be banished while your house is on the market.

Make sure everything is functional
Imagine you live in a climate that stays relatively temperate year-round, and then you have a cold spell. You turn on the heater for the first time the night before your first showing, and…nothing. Same for the fireplace in the living room. Your freezing cold house is probably not going to make a great impression on buyers. As soon as you decide you're going to sell your home, go through it room by room, checking all major appliances and home functions and looking for little things that may escape notice on an everyday basis - cracked light switches, chipped baseboards, light bulbs that need to be replaced - so your home is perfect for showings.

Light it up
Shorter days with earlier sunsets limit the amount of natural light in your home. Turning on all the lights before showings is more important than ever. Think about the exterior when it comes to lights, too. If you only have a porch light, you might want to consider adding some landscaping lighting, which will help accentuate your outdoor space.

Listen to your REALTOR® when it comes to price
Will you be able to command top dollar for your home and get the same price you would have had you listed in spring or summer? That depends on so many things, including your neighborhood, the available inventory, the condition of the home, and, of course, your listing price. A trusted real estate agent will take all mitigating factors into consideration and use comparables in your area to develop a pricing strategy.

When it comes to offers, remember this tidbit from Realtor.com: "Just because your home's on the market during the slow, chilly months doesn't mean you have to accept a lowball offer. If you make your home attractive in all the right ways, qualified buyers will come."

Written by Jaymi Naciri


Nancy M. Alexander - Stone Harbor and Avalon NJ Real Estate NancyAlexander.com